In a first step Andreas Limmel (Committee of Economic and Energy Affairs of the German National Parliament) and Gregor Disson (National Association of Chemical Industry Hessen) explained the importance of small and medium sized family businesses for the German economy.  92% of all German companies are family businesses. They attract long-term services, are regionally and culturally more attached and involved. Last but not least they provide some "warmth" in times "cold" business pressure. 

The 2015 Germany Insight International Business Forum - New Concepts & New Opportunities

In spite of difficult circumstances in Europe and a shattered past, Germany's economy always seems to preform well and guarantees stability. In its function as a role modle it acts as an important economic engine for the whole world. Family businesses are an essential basis to support this engine and strengthen its success. What is it that makes German family businesses so strong and important and what can Chinese companies learn from them? These and other related questions have been the main concern of international scholars, business man and visiting Chinese investors and family business owners at the 2015 German Insight International Business Forum in Frankfurt and Berlin, who try to establish an exchange network not only for investment and business development, but also for cultural and academic interaction.

The forum concludes with presentations by Zheng Fu (EOBS) and Chen Chao (EOBS) about the influence of traditional Chinese culture on family businesses. Their analyses deal with interpersonal relations, owner's mentality and methods how to avoid barriers resulting from it.

Later on Tom Russen (WIFU Institute for family businesses), Ayse Karaevli (WHU-Otto Beisheim School of Management), Sabine Rau (King's College London), Yan Xiaofeng (Chef-Editor Newsweek China) talk about the difficulties and crises family businesses are facing. Internal conflicts and inheritance issues are key factors causing difficulties for family businesses. Besides a changing environment and external markets also can complicate management processes. Nevertheless in family businesses mentality often plays a more important role than wealth does. In a global context it is also extremely important to understand that the Chinese succession system follows different rules than the Western system does.

This event stands for its dedication to investment, business development, cooperation and networking. In terms of investment, partners such as ETL and P&P shared their professional expertise on legal- and tax matters and draw a line of Germany and Europe as an investment environment. Apart from understanding important investment conditions, requirements and immigration proceeders it is essential to find the right opportunities. In order to full fill those needs 25 German companies and investment projects introduced their businesses and many multinational connections have been established. The field of interest covers family businesses, real-estate, new technology and business networks. Chinese business owners and inverters showed a lot of interested and the foundation for further collaboration has been laid on the inspiring gala dinner which representatives of the government, business associations and German and Chinese company owners attended. 

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